The Ultimate Commodity

“Fiji” – artesian water from Yaqara Valley, Fiji, £6.50 (1 litre)
“Belu” - spring water from Shropshire, England, £5.50 (75cl)
“OGO” – spring water from Tilburg, Netherlands, £6 (33cl)
“420 Volcanic” - spring water from Tai Tapu, New Zealand, £21 (42cl)*

A glass of "London water," priceless (for the Claridge Hotel guests).

*From the Claridge Hotel Water Menu

Over a length of a century the earth can not sustain more then 2 billion people living in Western style. There are currently some 2 billion additional people who are knocking on the Western style door. Investing in commodities over the long term does not seem such a bad idea.

With about 70% of the earth's surface covered in water, of which 97% of it is saltwater unfit for human consumption (saltwater cannot be used for drinking, crop irrigation or most industrial uses).

Furthermore, of the remaining 3% of the world's water resources, only about 1% is readily available for human consumption.

Water is indeed, sadly, the ultimate commodity (together with clean air, where are our rights?).

Anyhow

According to Renaud Grégoire, Claridge's food and beverage director at the Clardige Hotel London, “Water is becoming like wine. Every guest has an opinion and asks for a particular brand.".

This is increasingly true for almost everything we consume through our senses.
To a certain extent, in my own business, olive oil, consumers are increasingly asking for specific olive varieties to fit their meals.

Water Info

Perhaps one of the best sources of information about water is Fine Waters.
Do you want to read which water goes well with your favorite food?
How to taste water?
Do you want to find out more about your favorite bottled water?

These and much more. Read it all HERE!!!

For great wells of knowledge on water and the importance of water in tea see here:

Tea Masters
Fine Water
Aquadeli

Question: What do you think is the single most important ingredient in making great tea?